On the Misuse of National Culture Dimensions
AbstractPurpose - This paper highlights the ongoing misapplication of the Hofstede and GLOBE national culture dimensions at the individual level of analysis in both research and teaching. It provides...
View ArticleThe Influence of Face and Group Orientation on the Perception of Luxury...
AbstractPurpose - The paper aims to further extend our understanding by assessing the extent to which two prominent cultural values in East Asia i.e., Face Saving and Group Orientation drive consumers’...
View ArticleHow national cultural values affect pro-environmental consumer behavior
AbstractPurpose - This paper links national cultural values to personal pro-environmental value orientations, in order to investigate why the salience of pro-environmental value orientations differs...
View ArticleInfluences of Culture and Market Convergence on the International Advertising...
AbstractPurpose - This research studies creative strategy and execution as opposed to all elements of marketing and advertising standardization. It explores the standardization model (e.g., global,...
View ArticleThe influence of value perceptions on luxury purchase intentions in developed...
AbstractPurpose - Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value...
View ArticleOn the misuse of national culture dimensions
AbstractPurpose – The purpose of this paper is to highlight the ongoing misapplication of the Hofstede and GLOBE national culture dimensions at the individual level of analysis in both research and...
View ArticleThe influence of face and group orientation on the perception of luxury...
AbstractPurpose – The paper aims to further extend our understanding by assessing the extent to which two prominent cultural values in East Asia i.e. face saving and group orientation drive consumers’...
View ArticleHow national cultural values affect pro-environmental consumer behavior
AbstractPurpose – The purpose of this paper is to link national cultural values to personal pro-environmental value orientations, in order to investigate why the salience of pro-environmental value...
View ArticleInfluences of culture and market convergence on the international advertising...
AbstractPurpose – The purpose of this research is to study creative strategy and execution as opposed to all elements of marketing and advertising standardization. It explores the standardization model...
View ArticleThe influence of value perceptions on luxury purchase intentions in developed...
AbstractPurpose – Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value...
View ArticleSocial media and international advertising: theoretical challenges and future...
AbstractPurpose– The primary aim of this article is to identify theoretical foundations that can be used in research on social media in the context of international advertising research. An additional...
View ArticleComparative thick description: Articulating similarities and differences in...
AbstractPurpose– Local marketing decisions are too often made on a dichotomous basis, either standardize or fully adapt. However, similarities are too substantial and differences go too deep to be...
View ArticleGlobal marketing managers: Improving global marketing strategy through soft...
AbstractPurpose– Although a great deal of research has focused on global marketing strategy development and implementation, little research has focused on the global marketing managers charged with the...
View ArticleAn updated overview of research published in the International Marketing...
AbstractPurpose– The purpose of this paper is to analyze the 29 years of research published in International Marketing Review (IMR) since its inception. Design/methodology/approach– A brief editorial...
View ArticleSTRATEGIC RE-STRUCTURING BY BORN-GLOBALS USING OUTWARD AND INWARD-ORIENTED...
AbstractPurpose - Current conceptualizations of born-globals lack a full theoretical explanation of strategic re-structuring through the use of outward and inward-oriented activity and the processes of...
View ArticleThe Internet as an alternative path to internationalization?
AbstractPurpose - While the Internet enjoys increasing interest regarding its potential to extend the global reach of firms, especially small and medium-sized firms (SMEs), little work has been done on...
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